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The X Factor allows contestants to audition via Facebook Live

on May 30, 2016 | 0 comments

By Matthias Puschmann

Matthias Puschmann is the managing director of Vast Media, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.

The upcoming thirteenth series of music competition “The X Factor” will begin airing in August 2016 and broadcaster ITV’s hunt for new talent is already underway. Apart from the regular auditions in cities across the UK and the opportunity to apply online via submitting a video, this year singers can additionally audition via Facebook Live. This global first audition opportunity for a talent show Read full story ›

Source: The Drum