By Minda Smiley

The Y has rolled out two spots that aim to show viewers what exactly the nonprofit does and how it helps individuals across the country every day through everything from mentorship programs to healthy meals.

With the new slogan ‘For a better us,’ the Y hopes this campaign will help the public better understand how it helps both children and adults in all sorts of underserved communities with a number of services including safe spaces, child care, tutoring and more. The campaign is Droga5’s first for the brand after winning the account at the end of 2014.

‘Places’ (above) shows a neglected Read full story ›

Source: The Drum