By Gillian West

Former NME and Top Gear editor Conor McNicholas has joined The&Partnership to launch content agency AllTogetherNow.

McNicholas leaves his role as executive content director at Redwood to take up the chief executive role at AllTogetherNow, flanked by fellow The&Partnership agency m/Six’s CEO Jess Burley as chairman.

AllTogetherNow will draw on The&Partnership agencies such as CHI&Partners’ creative and m/Six’s specialisms in smart distribution and data analytics, offering new and existing clients both mass exposure and targeted audience engagement in digital and social spaces. McNicholas will also work closely with Steve Parker, managing partner at The Social Practice.

Johnny Hornby, founding partner of The&Partnership, commented: Read full story ›

Source: The Drum