By Eamonn Carey

It could have been a storyline in HBO’s Silicon Valley. A truth stranger than Mike Judge’s satirical fiction. Tic Tac had a problem.

It thought that millennials wouldn’t be content with a simple mint. That oh-so-important generation would need something more. ‘Entertainment, release from boredrom – they’d need emotional rescue’. So it’s releasing a mint that changes flavour as you eat it. Roald Dahl would perhaps roll his eyes. Willy Wonka would surely think two flavours isn’t enough.

The Tic Tac story was the starting point for a New York Times article this week – talking about the industry that’s Read full story ›

Source: The Drum