Rankin Creative’s Richard Pinder reflects on the implications of the shifting powers in auto land. The brands must open to change or be the canary in the coal mine.
When in 2020, the then-CEO of the then-world’s largest car maker, Volkswagen, urged wholesale change in his company’s business model to avoid becoming the next Nokia, he was met with incredulity. And not long after, he was out. Four years later, his warnings feel way more, not less, relevant.
Chinese automaker BYD, a brand most people in Western Europe have barely heard of, recently overtook Tesla in EV sales. It Read full story ›
Source: The Drum
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