Since the arrival of Paul Troy as Confused.com’s head marketer a year ago the company has been on a mission to steal back its crown the the ultra-competitive price comparison sector.
After a difficult year that saw the outfit completely realign the business around one service, Troy is “quietly confident” the brand is back on track as it delivers a “knockout blow” ad that puts it top of the car savings sector.
“Marketing makes all the difference in the price comparison market,” says Troy, who swiftly scrapped Brian the Robot in favour of a pared back approach that defines the Read full story ›
Source: The Drum
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