Chief executive and founder of Think Privacy, Alexander Hanff, today (2 May) launched a website encouraging internet users to report publishers using illegal methods to detect the use of an ad blocker, a ‘name and shame’ exercise designed to prevent privacy encroachment.
Hanff, an advocate of services and technologies which do not require personal data for currency, previously voiced the legality issue of blocking ad blockers at Ad Week Europe, claiming he had spoken to EU regulators who are of the view that the detection of ad blockers by publishers is technically illegal.
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Source: The Drum
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