By Shawn Lim

Sport England‘s successful This Girl Can campaign will make its international debut after the non-departmental public body entered into a partnership with VicHealth, the world-first health promotion based in Victoria, Australia.

This Girl Can campaign, which was funded by The National Lottery, was the first to feature real women exercising in mass advertising, through telling the unedited story of women of all shapes, sizes, ages, and a range of diversities being active and playing sport.

Since 2015, the campaign has featured women who are typically not represented in media. The women shown being active in the adverts Read full story ›

Source: The Drum