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‘This isn’t cannabis 2.0’: are psychedelics the next frontier for advertising?

on May 15, 2020 | 0 comments

By Katie Deighton

doubleblind issue one

In February, Decca Aitkenhead found herself taking magic mushrooms on a beach in Jamaica. She took a friend, ratioed one bad trip to two good, came some way to processing her dealings with mortality and experienced one of the best days of her life. Then she came home and wrote all about it for The Times.

After all, Aitkenhead isn’t a gap year student but an awarded and decidedly adult journalist. Her account can be placed alongside the first episode of Gwyneth Paltrow’s divisive Netflix series The Goop Lab, which saw a number of Goop staffers travel to the Caribbean Read full story ›

Source: The Drum