By Ishbel Macleod

So long, dancing pony. Three has unveiled a new advertising campaign, showing a young girl and her pet kitten belt out Starship’s eighties power anthem, ‘We Built This City’.

Created by Wieden & Kennedy London, the ad looks to encourage the UK to share silly stuff, from funny memes or selfies, to cute animal pictures.

Tom Malleschitz, marketing director at Three, commented: “Last year we were blown away with the runaway success of our moonwalking pony, Socks. As the network built for the internet we understand people’s behaviour online and know that cute, silly, or unexpected images and videos are what make Read full story ›

Source: The Drum