By Seb Joseph

Cloud-based marketing platform Thunderhead has partnered with creative agency Rufus Leonard and research firm Tempo to develop products and services that allow advertisers to adapt their customer experiences in real-time.

The global alliance launched at this week’s Cannes Lions festival with the unveil of the customer engagement tool Embla. It combines real-time behavioural data with emotional insights that are then used to guide contextual, personalised interactions. Further details of the service will be revealed next month.

The trio are talking to several clients about using the tool with Rufus Leonard’s clients the Automobile Association and Premier Inn among those interested. All three Read full story ›

Source: The Drum