By Stephen Lepitak

Time has joined with Google to launch a global ad exchange that will enable brands to access the publisher’s consumer audience.

The exchange will open up Time’s digital audience of 116m consumers to digital advertisers, and will also include its UK publisher IPC Media as it merges its worldwide digital properties that will run through Google’s programmatic platform.

The single global exchange, powered through the DoubleClick Ad Exchange, will include the publisher’s major titles including InStyle, NME, Sports Illustrated and Time.

Sam Finlay, head of digital advertising, for IPC Media, commented: “We have been growing our programmatic capabilities and offering Read full story ›

Source: The Drum