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Time Out brand refresh signals move from 'content publisher to content and commerce platform'

on Feb 25, 2016 | 0 comments

By Natalie Mortimer

Time Out Group has updated its visual identity across its digital and media properties as it looks to signal a shift in business strategy at the food, drink and travel guide company.

The evolved identity includes a new look for Time Out’s global digital and mobile channels, new city specific logos, new mastheads for the group’s printed materials including the magazines, all online web and social channels, advertising and live events.

The refresh comes as Time Out marks the evolution of its business from a pure content offering to the ability to book and buy experiences via its platforms. Thstrategy Read full story ›

Source: The Drum