It is no secret that traditional media brands have been struggling to boost revenues as consumers switch to digital channels for content. But the publishers that continue to resonate are the ones that have been reinvigorating their proposition to cater effectively for this shift in consumer behaviour.
It is almost three years since the entertainment and listings magazine Time Out made the bold decision to realign its business strategy and abandon its cover price in London, with news-stand sales languishing at 11,000 per issue and a headline ABC circulation figure of 52,000.
Opting for a ‘freemium’ model – free distribution on streets, Read full story ›
Source: Marketing Week
Industry News
