Dating app Tinder has partnered with Bite the Ballot to take advantage of the ongoing “political discourse” on the platform and encourage young people to vote in the forthcoming EU referendum.
The party-neutral organisation, which looks to inspire youths to “evolve UK democracy”, has employed the Tinder push as part of a wider campaign aiming to make history by getting 500,000 people registered to vote in the space of a week.
‘Swipe the Vote’ has taken inspiration from Tinder’s well known ‘swiping’ feature, which allows users to indicate whether they fancy a potential date by swiping right (yes) or left (no).
However, rather Read full story ›
Source: The Drum
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