TLC is set to launch its ‘biggest’ marketing assault to date as the entertainment channel celebrates its first birthday.
Kicking off on 21 April, the multiplatform campaign, planned and booked by the7stars, promotes TLC’s new five-part series, The Charlotte Crosby Experience, which follows Celebrity Big Brother 2013 winner and Geordie Shore star Charlotte Crosby as she meets diverse communities around the world.
The multi-platform campaign is the biggest since TLC hit British TV screens a year ago and will run across radio, outdoor, online, social media, print and TV. Financial details of the campaign were not disclosed.
To support the campaign, Read full story ›
Source: The Drum
Industry News