TNT Worldwide has launched an integrated ad campaign to introduce its new brand logo and strapline which looks to highlight the company’s network of employees.
The People Network, created by Etcetera/DDB, marks TNT’s first large-scale advertising push in years and showcases the company’s emphasis on the importance of customer relationships built around the personal touch.
The campaign, which launched today (29 September) spans eight European countries across TV, digital, out-of-home, direct, promotion, print and radio, and aims to demonstrate how TNT deals with the daily challenges of B2B delivery, for small to medium-sized businesses.
Source: The Drum
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