By Matthew Read

In the 11 years I’ve been working in digital marketing, I don’t think a single year has gone by where I’ve not seen articles pronouncing ‘this is the year of in-housing’ or ‘in-housing is the future of digital marketing’ but it never seems to happen.

Yes, some companies successfully run their digital marketing in-house while others rely solely on the expertise of agencies, but these proclaimed big swings from one to the other never seem to come about and I think I know why.

The million and one parts of digital

In theory there are a lot of good reasons to think Read full story ›

Source: The Drum