By Kyle O'Brien

The Tombras Group, based in Knoxville, Tennessee, announced the creation of a new agency division specially focused on leveraging Amazon’s growing search and display platforms. The team will be led by new hire Kevin Packler, who joins as vice president, director of Amazon services and most recently served as senior consultant at Marketplace Ignition, the Amazon agency acquired by WPP’s Possible last month.

For Dooley Tombras, executive vice president at the Tombras Group, he sees an opportunity to guide clients into the marketplace that will upend Facebook and Google’s ad spend duopoly.

“This is the wild west in Read full story ›

Source: The Drum