By Thomas Hobbs

Hyundai made its move into the art world last year, with the announcement of an 11-year sponsorship of London’s Tate Modern Turbine Hall.

It has also announced the long-term sponsorship of the Los Angeles Country Museum of Art (LACMA), with both global venues set to explore Korean art and technology through tailored exhibitions over the coming years.

The Korean car brand, meanwhile, recently premiered a sculpture at Milan Design Week. The ‘Helio Curve’ sculpture (pictured), which was created in collaboration with artist Reuben Margolin for Milan Design Week, is currently on tour with the next stop set to be Seoul from Read full story ›

Source: Marketing Week