It may have retained the Top Gear brand and the show’s format (the Stig included) but the BBC has braced itself against upstart Amazon’s coup de tat in seizing the influential trio, Clarkson, Hammond and May, for its newly named ‘The Grand Tour’ show which will air on Prime Video in Autumn. This situation raises the question: which show is the challenger brand? The one which retained the format and brand, or the one that seized the world-renowned and infamous talent?
The BBC finds itself in an unenviable position; a large cross section of the public is anticipating the failure of Read full story ›
Source: The Drum
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