By Seb Joseph

It’s now a month since the United Kingdom voted to leave the European Union and while there is still much uncertainty about the future, marketers are steeling themselves for the opportunities and challenges ahead.

The Drum caught up with senior marketers, sponsorship and agency executives to lift the lid on how the advertising industry has reacted in the immediate aftermath of the referendum and what it needs to do ensure it continues to thrive amid such sweeping changes.

Pete Markey, brand communications and marketing director at Aviva

Brexit provides a challenge and an opportunity for Read full story ›

Source: The Drum