By Seb Joseph

Topman is putting in place a newsroom to generate high quality, high volume content to ensure that its weekly videos are always on trend.

Focusing on style, culture and music, videos will span interviews with celebrities and tastemakers to posts that softly sell the latest Topman products by linking them to the latest trends as well as exploring why people buy them.

A third series, dubbed ‘Openshoot’, features UK music acts. The videos will be pushed out onto the brand’s YouTube channel, its main hub for video, but will also be fed through Facebook

All three formats have been designed, in partnership with Read full story ›

Source: The Drum