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Topman to use Google+ Hangouts to personalise online shopping

on Sep 29, 2014 | 0 comments

By Natalie Mortimer

Topman is to launch its first digital personal shopping service in partnership with Google+.

The complimentary experience will offer customers the opportunity to pre-book appointments online via Google’s hangout technology.

They will have the option to request specific styles or trends ahead of the appointment, which can then be pre-selected by the team.

The service will be available to book across multiple devices including smart phones and tablets, through a new dedicated webpage on the Topman site.

Users will also have the option to purchase items directly from their private hangout session.

Jason Griffiths, Topman marketing director commented: “To be able to open up Read full story ›

Source: The Drum