Tottenham Hotspur has appointed brand management and licensing agent Infiniss to help them capitalise on the club’s increasing brand awareness in South Korea.
The Premier League club generated huge gains in their global fanbase as a result of the surprising title challenge which the mounted towards the end of last season and now they are following suit with many other top European clubs in trying to tap into the flourishing interest in football in Asia.
Seoul-based Infiniss will work with the club to appoint licensees for Tottenham Hotspur-branded goods and accessories, including developing a bespoke Tottenham lifestyle clothing Read full story ›
Source: The Drum
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