By Shawn Lim

The Tourism Authority of Thailand has launched a new global campaign centered around the next generation of world travelers, named ‘Open to the new shades’.

The campaign, which was produced by BBDO Bangkok, aims to highlight that Thailand has been one of the preferred destinations for travellers across the world, who come to its shores for its signature dishes, beaches, cultural festivals and most of all, the kindness of Thai people (and their smiles).

The two minute online short film shows three diverse groups of travellers on their journey to find the spirit of diversity while travelling in Thailand and along Read full story ›

Source: The Drum