Toyota Europe has released it’s new ‘Fall in Love with Driving Again’ campaign to promote its Hyrbrid vehicles and showcase an experiment which aims to highlight the positive emotions emitted by drivers while testing the cars.
The campaign, by Saatchi and Saatchi London, has begun with an above-the-line campaign advising that no one do anything with putting love into it.
Expanding the campaign in to order to promote the experience of driving the Hybrid vehicles is a film featuring drivers in Rome using both a Hybrid and non-Hybrid vehicle. The company then analysed their emotions to determine which vehicle gave Read full story ›
Source: The Drum
Industry News