By Audrey Kemp

Two ads that arrive during the automaker’s ‘Toyotathon’ sales event integrate themes of diversity, family and nostalgia to elevate a seasonal promotion to a celebration of shared experiences and connections.

This year, Toyota’s annual sales bonanza, ‘Toyotathon,’ arrives with a festive surprise: two holiday commercials designed to pull at viewers’ heartstrings.

The first of two, titled ‘Present from the Past,’ debuted last night during NBC’s primetime special, “Christmas in Rockefeller Center.” Made by ad agency Saatchi & Saatchi and directed by Lisa Gunning, the short tells the story of a young woman who receives a Christmas gift from her grandmother; inside is Read full story ›

Source: The Drum