Saatchi & Saatchi creatives put together an immersive, 3D hand-made insert to promote Toyota’s new Camry.
The technology required assistance from dimensional print marketing firm Structural Graphics, as well as eight months of research, development, engineering of paper and electronics, bespoke technology and functionality.
50,000 of these inserts were created, by hand, and modeled off of the interior of the Camry. A gatefold was assembled in a layered 3D effect, and included wiring and batteries to make the experience come to life. Subscribers of the women’s lifestyle magazine InStyle recieved these inserts in its March issue.
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Source: The Drum
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