Influencer monitoring tool Traackr has launched a training academy to help marketers navigate the discipline, after research from Nielsen found that only three per cent of people drive 90 per cent of online conversation around any given topic.
The Academy of Influencer Marketing comprises a specially-designed e-learning course to educate marketers on the channel.
The move follows what Traackr descibed as “a huge and growing interest in influencer marketing.” The company, which works with names like Orange and Coca-Cola, said that some large brands have increased investment in the channel by up to 10-fold year-on-year.
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Source: The Drum
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