With the Easter holidays now in full swing many families are jetting off for a well-earned break. But while holidays were once a time to initiate a ‘digital detox’ and switch off from the outside world, nearly half of travellers now welcome the time and cost savings that technology can provide.
One fifth of travellers now use a mobile or tablet while abroad, with a further 28% quite likely to do so, according to a study of 2,000 UK adults by The Bio Agency.
Almost half (47%) turn to their digital devices for help saving money, which rises to 52% among those Read full story ›
Source: Marketing Week