Historically linear TV networks are continuing to develop branded content solutions for advertisers, and Canvs, the technology platform that measures and interprets emotions across social networks, is shoring up their capabilities.
In January, Viacom Velocity announced that it would integrate Canvs technology into its Echo Social Graph product; today, Turner announced that Canvs will help power its social insights and activation tool, Launchpad.
Turner introduced Launchpad in January as part of Turner Ignite.
In addition to its core capabilities, which center around enabling TV clients to map fans’ emotionally charged reactions to moments within shows, Canvs is also rolling out as part of Read full story ›
Source: The Drum
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