The Winter Olympics were a boon to new national TV ad spending during the week ending February 11th. Expenditures for new ads increased 77%t from the previous week (excluding spend during Super Bowl LII) to reach $256 million. The winter games were responsible for $91 million of these expenditures, or 35%.
The last Winter Olympics in 2014 set a record of $977 million for national TV ad spend, easily beating the previous high of $831 million set in 2006. This milestone is likely to be eclipsed by the 2018 competition in PyeongChang, South Korea, and with the event just getting Read full story ›
Source: The Drum
Industry News
