Advertisers are continuing to spend big during the Winter Olympics. The games accounted for 28% of new national TV ad spend during the week of February 12th. Overall, advertisers spent $129m on new broadcast placements, a decrease of 50% from the previous week when spend reached higher than typical levels. This could be attributed to some advertisers front-loading their new commercials towards the beginning dates of the winter competition and re-running the same ads throughout the games.
To commemorate its eight-year worldwide partnership with The International Olympic and Paralympic Committees, Toyota launched its first-ever global marketing campaign titled “Start Your Read full story ›
Source: The Drum
Industry News
