By Sameer Deen

The below post is part of our 2015 TV Year in Review guest post series and is written by Sameer Deen, SVP of Univision Digital.

From Social TV to Digital FOMO

​The opportunity to digitize, or socialize for that matter, the TV “living room” experience became a huge deal several years ago when Twitter enabled users to share their reactions to what was happening on screen in real-time. Ever since, networks have become well-accustomed to incorporating second experiences to their digital and programming strategy in an effort to encourage digital word of mouth and to keep users’ attention. Over Read full story ›

Source: The Drum