By Thomas Hobbs

The social media platform is confident it can make a difference, with its recent study of 3,000 Twitter users (18-34) finding that one in three respondents (34%) have changed their vote from one party to another based on something they have seen on Twitter.

The study also showed that 45% of Twitter users aged 18-34 have become interested in or joined a political or social cause that they learned about through Twitter, while 47% have reconsidered their views on a specific issue as a result of using Twitter.

With what is expected to be one of the tightest parliamentary races in recent Read full story ›

Source: Marketing Week