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Twitter confirms American Express exec Leslie Berland as CMO

on Jan 26, 2016 | 0 comments

By Rebecca Stewart

Twitter has confirmed that American Express’ Leslie Berland has been appointed as its chief marketing officer.

The social network’s chief executive confirmed the news today with a tweet saying that Berland will help tell the stories of the “iconic product”.

Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!

— Jack (@jack) January 26, 2016

Most recently executive vice-president of global advertising, marketing and digital partnerships at American Express, Berland now has the tough task of helping the troubled social network galvanise user Read full story ›

Source: The Drum