By Sarah Vizard

Berland will take on responsibility for the company’s global consumer, product and sales marketing.

Prior to Twitter, Berland was EVP of global advertising, marketing and digital partnerships at American Express. She had been with the brand since 2005 and been in pivotal to its moves to broaden its marketing relationships with other brands including Apple, McDonald’s, Uber and Samsung.

Prior to American Express, Berland led PR and online comms for global brands on the agency side.

Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!

— Jack (@jack) January Read full story ›

Source: Marketing Week