Twitter is boosting its social TV and analytics offering with the acquisition of platforms Mesagraph and SecondSync.
The deals with French-based Mesagraph and UK-based SecondSync build on previous investments and partnerships in the area, and signal the social network’s continued interest in establishing its proposition for broadcasters and TV advertisers.
Twitter is also expanding its relationship with Kantar Media and under a collaborative ‘Data of Now’ project both parties will work on new research products on advertising effectiveness, consumer insight, brand equity, customer satisfaction and media measurement over the next five years.
In addition, an extension of their partnership for the provision Read full story ›
Source: The Drum
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