It’s fair to say 2016 has been full of surprises. First there was Brexit, then Donald Trump, and now Lidl has lived up to its #Lidlsurprises positioning after socialite Paris Hilton announced a haircare collaboration with the budget retailer.
Hilton posted a tweet on Tuesday (20 December) announcing the collection, which includes pink hairdryers, straighteners, curlers and brushes.
I‘m excited to share my new collection from @lidl with you! Be the first to get it: @lidl #HereComesParis #Hair #BTS #Blonde #Beauty pic.twitter.com/a1YYX8jub3
— Paris Hilton (@ParisHilton) December 20, 2016
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Source: The Drum
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