Twitter-owned MoPub has today (August 31) unveiled a new version of its software development kit (SDK), with the update meaning publishers can now use it to offer advertisers better measurement assurances in areas such as such ad viewability, etc.
The updated SDK is the result of MoPub, which helps 49,000 app developers sell media space using its software etc, integrating with Integral Ad Science (IAS) and Oracle-owned Moat. This means that advertisers buying inventory on MoPub’s ad exchange can now assess their campaign performance using the measurement providers’ specifications.
With advertisers under increasing pressure to prove and ROI on their Read full story ›
Source: The Drum
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