Twitter recorded revenues of $595m during the first quarter of 2016 amounting to a net loss of $80m for the period, primarily due to brand marketers not increasing their ad spend as had been previously forecast, according to the social network’s latest results.
“Revenue came in at the low end of our guidance range because brand marketers did not increase spend as quickly as expected in the first quarter,” according to Twitter’s latest earnings release, this is despite its total revenue for the period amounting to a 36 per cent year-on-year increase.
Advertising revenue totalled $531m, an increase of 37 per cent Read full story ›
Source: The Drum
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