The UK ad market enjoyed its fastest level of growth in past five years in 2015 however newspapers failed to keep pace as digital revenues slowed and print plummeted by more than £150m.
A new report by the Advertising Association revealed that the total UK ad market grew by 7.5 per cent to £20.1bn last year, marking the highest level of growth since 2010.
National newspapers bucked the trend however as they suffered an overall 11 per cent decline in ad spend to £1.2bn last year. Tabloid titles were hit hardest with a 16.2 per cent fall to £565.4m in Read full story ›
Source: The Drum
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