Over the past three months, UK ad budgets have been slashed to their lowest ever level. That’s according to fresh data from the Institute of Practitioners in Advertising (IPA) which lays bare the grave impact of Covid-19 on marketing budgets, financial prospects and employment plans.
The IPA’s latest Bellwether report – which draws data from a panel of around 300 UK marketing professionals from the UK’s top 1000 firms each quarter – has found that UK ad budgets have contracted at the quickest pace since data collection began 20 years ago.
Amid the outbreak of Covid-19 and a subsequent nationwide lockdown, a Read full story ›
Source: The Drum
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