Advertising spend is tipped to grow 3.2% in 2017 in the UK buoyed by consistent growth in internet advertising, quashing fears that a hard Brexit will grind the industry to a halt, according to the latest AA/Warc Expenditure Report.
The forecast follows reports that UK adspend rose 4.2% in the quarter following the vote to leave the European Union (EU), an increase the Advertising Association (AA) said shows the industry is “defying uncertainty” caused by the referendum. It marked the seventh consecutive year of growth in the UK’s advertising market.
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Source: The Drum
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