By John Glenday

UK ad viewability statistics have registered a welcome increase in the latest survey to be compiled by ad verification firm Meetrics for its latest quarterly benchmark report, capping a run of upward movements.

It found that the proportion of banner ads meeting minimum viewability guidelines rose from 56 to 59% over the first quarter of 2018, capping four consecutive quarters of growth for the closely watched metric.

Despite clawing back some lost ground, the UK remains well behind many of its continental peers, with Austria, Sweden, Italy, Germany and France all beating Britain in this important Read full story ›

Source: The Drum