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Ultimate Asset’s James Lyon answers: does the marketing industry have a marketing problem?

on Apr 27, 2017 | 0 comments

By Charlotte McEleny

Attracting and retaining talent in an era of exponential change is a global challenge, but in a region as fragmented as Asia Pacific, it becomes even more interesting.

The opportunities do outweigh the challenges of course, so how can the industry make sure it’s future-ready from a people point of view?

Ultimate Asset Asia Pacific’s managing director James Lyon answers The Drum’s weekly Q&A, in which industry leaders, new talent and everyone in between, will cast their opinions on whether the marketing industry has, when talent is concerned, got its own marketing problem.

Do you think young people want to work in the Read full story ›

Source: The Drum