By Minda Smiley

Under Armour has released the second installment of its global ‘Rule Yourself’ campaign with two new TV spots featuring Dutch footballer Memphis Depay and members of the USA women’s gymnastics team.

Called ‘It’s What You Do in the Dark That Puts You in the Light’ and created by Droga5, the videos aim to highlight the immense amount of training athletes must go through to be successful.

According to the brand, the spots are rooted in the underlying theme of JOMO – or ‘joy of missing out’ – and seek to show that athletes don’t mind making sacrifices in their personal Read full story ›

Source: The Drum