By Thomas Hobbs

The campaign’s two new TV ads prominently feature the ‘It’s what you do in the dark that puts you in the light’ slogan and show Manchester United star Depay and members of the USA gynmanastics women’s team in deep training.

The campaign, created by Droga5, will also be supported by social-first content including a short film featuring world championship US swimmer Michael Phelps that will launch in March.

“As a company built by athletes, we truly understand an athlete’s never-ending quest to reach greatness and we want to showcase and honor their sacrifices,” said Adrienne Lofton, senior VP of global brand marketing Read full story ›

Source: Marketing Week