By Seb Joseph

Unilver, Diageo and Sony are among a hatful of advertisers backing Havas’ pledge to demystify the art of fusing creativity and data following an internal restructure of its creative group, as it hopes to stimulate more contextually targeted ads.

The restructure takes shape as Helia, the entity that will be the face of the group’s data expertise across the US, Europe and China. Havas EHS and Havas Discovery have relaunched under the brand, which is named after the Greek word for Sun in an attempt to liken it to how data powers marketing.

Other agencies and markets will come on board later Read full story ›

Source: The Drum